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Young Role Models Help Launch P1M Youth Challenge

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PLDT KaAsenso, PLDT-Smart Foundation, The Outstanding Students of the Philippines Alumni Community (TOSP-AC),and RFM Foundation recently launched Project Pagsulong, the P1 million youth challenge for budding and aspiring young Filipino entreprenuers with brilliant business ideas that could help alleviate poverty in the country.

PLDT KaAsenso, PLDT-Smart Foundation, The Outstanding Students of the Philippines Alumni Community (TOSP-AC),and RFM Foundation recently launched Project Pagsulong, the P1 million youth challenge for budding and aspiring young Filipino entreprenuers with brilliant business ideas that could help alleviate poverty in the country.

"Project Pagsulong is part of PLDT KaAsenso's thrust of contributing to nation-building by advocating entrepreneurship," said Patrick Tang, Head of HOME Marketing for Voice and Micro-business.  "We want to promote youth-preneurship and take it a notch further by providing an opportunity for them to make their entrepreneurial ideas a reality, and at the same time become social movers."

"This affirms our commitment in the social enterprise approach to help reduce poverty in the country," said Ma. Esther Santos, PLDT-Smart Foundation President.  "We believe in investing in our youth and their ability to take part in finding novel solutions to our [social] problems, some of which, in fact, were the same problems encountered and remain unsolved by generations before."

To promote awareness, Project Pagsulong enlisted the help of dynamic social movers who represent today's bold and unique youth in entrepreneurship, sports, governance, technology, the arts and other fields.

"Sharing our entrepreneurial experience to young people, and helping motivate them to dream bigger is truly a privilege," said Bam Aquino, co-founder of social enterprise Hapinoy and one of the ambassadors of Project Pagsulong.  "We hope to spread the strong message that young people can be enables of change and contributors of poverty-alleviating solutions."

The youth challenge is open to a team of 3-5 young adults, 18-30 years old, from all socio-economic status, regardless of educational attainment.  Participating teams are expected to submit a business idea that can potentially solve a societal issue or need.  Organizers are drum-beating this competition as an avenue for the youth to take a more significant civic role and be the "change-makers" that will benefit success or generations.

Visit www.projectpagsulong.ph for more details about the youth challenge.