PSF supports various projects that help uplift the stature and quality of art made by Filipinos. PSF also supports and provides opportunities for artists who share the purpose and programs of the PSF with avenues for community involvement.
Cinemabuhay
To uplift the stature and quality of art made by Filipinos, the PSF supports various projects such as Cinemabuhay. Founded in August 2005, Cinemabuhay encourages young and talented film students and filmmakers to make their mark in the industry and showcase their work here and abroad. Competitions are held for both short and full length films to hone skills and recognize talent. The PSF gives a PhP1 million award to the best film project entry. PLDT Media further promotes winners through its network of subscribers and partners. To date, the PSF has given awards to two films, Numbalikdiwa and Cul de Sac.
Partnership with Artists in Development (AID)
The Artists in Development (AID), is a network of media, sports and showbiz personalities (actors, directors, singers, hosts) whose members wish to share the purpose and programs of the PSF. Apart from the benefit to the community, it is also an opportunity for the artists to fulfill their desire to share and be an inspiration to people in need.
Bubble Gang Taping visit with Childhope
In August 2007, the PSF provided support when AID member Ogie Alcasid organized a field trip to the taping of the comedy show, Bubble Gang, for children with cancer.
Breastfeeding Week at UP-PGH
The PSF also supported the inauguration and opening of the Breastfeeding Week at UP-PGH in August 2007. AID member and celebrity mom Maricel Laxa-Pangilinan graced the event and gave an inspirational talk.
Wigged and Proud project
Wigged & Proud (W&P) is a project of AID and the PSF which aims to help spread awareness on cancer patients. Its main proponents, Geoff Simpson of Prive Salon and multimedia artists/ entrepreneur Arnel Ignacio, seek to tap fellow artists in sharing their skills and talents for the benefit of cancer patients. W&P's kicked off event was held in November 2007 through a one-day hair Styling/ Makeover session for at least fifty women cancer patients, aged 12 years old and above, who are undergoing chemotherapy.
Book Reading in Tondo
A book reading activity led by active AID member Tintin Bersola-Babao was held last December 2007 at the Tondo School operated by the Philippine Christian Fund Foundation, an organization founded by Jane Walker, a British national based in the Philippines. Four hundred children were treated to a day of stories, snacks and gifts.
Philippine Children's Medical Center Hospital Tour
A hospital tour was organized last December 2007 by AID artists led by Tintin Bersola-Babao, Maricel Laxa-Pangilinan, and Leo Martinez, among others. Basketball players of the Talk N Text team also made the rounds in visiting patients, especially the children.
